Brain storm ideas for Ikea

So I thought about how I could promote IKEA in a fun way. My ideas ranged from Mail shots, Billboards, Flyers, Posters, Typography,  Transport advertising, Bus stops etc.

My first intial ideas from looking at previous IKEA adverts and large scale advertising and thinking about my interests. I thought about creating my own typeface for each section of the room that IKEA caters for and expanding this to create a set of prints, flyers and mailshots. I then thought this didnt really come away from what I have done already I wanted to do something other then just posters so I thought alot on the words 'creating a new change in people's homes' and how I could get this across.....

So what I thought was to create a promotional mail shot incorporating my own typeface that I wanted to make out of household furniture from each section of the room for example bedroom, living room, kitchen. My idea was to have one side my typographic image saying IKEA and then the other side a  picture of a blank room illustrated and next to it a sheet of stickers which shows items from each section of a room, the purpose of this is because this become an interactive fun piece where people can choose and restyle the room to what they would like, making a change.

The furniture pieces will be taken from the new IKEA catalogue so its promoting items from it including prices and the empty room will be illustrated and laminated so the stickers can be put on and taken off so they can be changed around easily.

I also thought about illustrating the furniture for each room so they became my own illustrations but then I thought how would the viewer be able to use these if they wanted to purchase them in the shop they wouldnt be realistic and wouldnt be able to go in and choose the items without seeing them properly so this is why I am going to use the furniture from the catalogue as stickers so they are realistic and the actual items.